For eXp Revenue Share Leaders
Teach agents something that changes their business. Build influence before you pitch eXp. When they're ready to move, you're already the person they trust.
Program Length
6 Weeks Live
Session 1
Free for Everyone
What They Leave With
A Running Referral System
Your Play
Revenue Share + Recruiting
01
And they know it. They just don't have the system that runs their relationships. BUILT. fixes that. You get the credit for introducing it.
For every 12 people who genuinely know an agent, two transactions per year are already in play. Most agents are capturing zero of that. Not because they lack relationships. Because no system is running them.
An agent with 200 genuine relationships should be completing 33 transactions per year from that network alone. Most are doing 0 to 5. The gap is not relationships. It is system.
Why They'll Listen to You
When you hand an agent a free session of BUILT., you're not pitching a brokerage. You're handing them math about their own database. They do the 12:2 calculation on their own contacts and price their own latent income in the first 90 minutes. You taught them something real. That's influence no recruiting conversation can create.
Your Recruiting Window
Six weeks of BUILT. builds something every strong eXp recruiter wants: an agent who's actively thinking about their business infrastructure, has spent 90 minutes doing referral math on their own database, and has a relationship with you that started with real value. That's your window. When the conversation turns to where they should be, you're already in the room.
02
Three moves. Each one builds the next. The whole thing runs before you ever mention eXp.
Send your affiliate link to your hunt list.
Your unique link registers non-eXp agents for Session 1 of BUILT. — free, live, 90 minutes. No pitch in the invite. You're sharing something that will help their business. That's the whole ask. The easiest email you'll ever send to a cold prospect.
They go through BUILT. You get the credit.
Dan and Shon deliver the sessions. You don't lift a finger. Your contacts spend six weeks building a referral system, doing relationship math on their own database, and associating all of it with your introduction. Influence builds every week without a single follow-up call from you.
The eXp conversation opens naturally.
An agent who just built a referral business wants infrastructure that supports it. You're already their most trusted connection in the business. When they're ready to move, you're the call they make. No cold pitch. No manufactured urgency. The relationship does the work.
03
This isn't just a recruiting tool. It's a production tool for the agents you already have, and a community that makes eXp stickier.
For Your Hunt List
Warm up agents who don't know you yet.
The hardest part of recruiting is earning the right to a real conversation. Sending someone BUILT. earns that right. You're not a pitch. You're the person who gave them 33 transactions they were leaving on the table.
For Your Current Org
Higher-producing agents don't leave.
When your eXp agents go through BUILT., their referral business grows. Higher production means better retention. Retention means your revenue share compounds instead of churning. The math works in every direction.
For Your Downline
Teach them to recruit the same way.
Every agent in your org can run the same play. Share the affiliate link structure with your downline leaders. BUILT. becomes a tool your whole org uses to recruit, not just a one-time campaign. The flywheel builds at every level.
For Your Brand
Be the person who teaches, not the person who pitches.
Every top recruiter in real estate knows the same thing: influence precedes enrollment. BUILT. is the vehicle that lets you show up in someone's business life as an educator first. That identity travels. It makes every downstream conversation easier.
04
Run the numbers. Revenue share compounds. The math gets interesting fast.
Your Revenue Share Upside
Every non-eXp agent who goes through BUILT. using your link is a warm recruiting prospect. Adjust the sliders to model what happens when a portion of them move over.
Agents you send BUILT. to
% who enroll in BUILT.
% of enrollees who join eXp
Avg annual GCI per new agent
Estimated Annual Revenue Share Added
Per year, from this one campaign
05 — The Play
The agents who move to eXp don't move because someone pitched them revenue share. They move because they trust someone who's been adding value to their business. BUILT. is six weeks of value delivered to your hunt list, with no pitch required and no awkward ask. The invite does the work. The program does the rest. Your only job is sending the link.
When they're done and they ask what else you'd recommend for their business — that's your moment.
"Shon and Dan, thank you for BUILT. It's kept me in touch with my database in a way I never managed before — better messaging, better responses, and I'm actually consistent with my social media now because it's so easy."
Steve Melnick · BUILT. Graduate
Sample invite — send this to your hunt list
Subject
Something free that might change your numbers this year
Quick question — do you know the 12:2 ratio?
For every 12 people who genuinely know you, two transactions per year are already in your database. Most agents are capturing almost none of that. Not because they lack relationships. Because no system is running them.
I came across a program called BUILT. that installs that system in six weeks, live, while you're in the room. Session 1 is free. I thought you should know about it.
[YOUR AFFILIATE LINK]
No pitch. Just something I think is worth 90 minutes of your time.
[Your Name]
[Your Title] · eXp Realty
06
This is what makes the introduction land. Real value, not a preview. They leave with something running.
Week 1 — Free
The 12:2 math on their own database.
In the first session, they calculate how many transactions are already in their sphere, where those contacts are hiding, and what's been stopping the system from running. They leave knowing exactly what's possible.
Weeks 2–6
Database cleaned, loaded, and running.
A Happy Grasshopper specialist organizes their contacts into clean audiences. Their 41-touch referral system across email, text, and voicemail goes live before the program ends. Not a plan. A running system.
At Graduation
A referral business that runs without them.
Their system is built, documented, and active. Their positioning language is in every touchpoint. They have a 12-month roadmap and a referral engine running on Happy Grasshopper's infrastructure — 42 million relationships nurtured over 15 years.
07 — Get Started
Every week you wait is a week your hunt list isn't getting warmer. Your link is free. Session 1 is free. There is no easier first move in recruiting.
"We've seen a huge uptick in our business because referrals are pouring in."
Glenn Hughes · Reston, VA · Team Leader